E-commerce Content Scoring

Goal: Design a dashboard as the visual aid to keep vendors and merchandisers accountable to strive towards providing “good data.”

Outcome: The dashboard provides personalized data quality checks and view based on the specific category and department that merchandiser is assigned to. This huge success allows merchandisers to focus on just their applicable items with business standards and compliance attached without having to spend a week’s worth of time to simply edit and Frankenstein an excel spreadsheet before any strategy.

Tools Used

The Story

~ Initial User Testing

~ Learn backend data quality check logic

~ Digital Category Manager Persona Building

~ Reweighing/Re-Prioritizing Data Quality Checks

~ User Testing 2 with new weighing scale

~ Production – Individual Categories

The Gallery

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Presenting the Pain Points

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Setting the Scene Presentation

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Example Visuals

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Showing Good vs. Bad Data

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Personas' Relationships

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Prioritizing Data

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User Testing Results - Shadowing

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Defining Future Solution through Behaviors

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Definitions

Item Content

Briefly describe your degree and any other highlights about your studies you want to share. Be sure to include relevant skills you gained, accomplishments you achieved or milestones you reached during your education.

Scorecard

This scores the items’ data quality and acts as a communication and accountability piece between merchandisers and vendors to encourage both parties to produce the best data possible

Good Data

The most accurate, consistent, up-to-date item and product data

Digital Category Manager

Merchandisers that ensure that item content is up to item sellability standards as items are presented on banner sites and mobile apps

My Personal Takeaways

Even if I did not have the permissions to provide the best data through item ingestion, there was still an opportunity to patch together seething relationships through fluent communication and respectful accountability. Visualizing the merchandisers’ pain and strategic thinking showed the rest of the teams across my department to collaborate on providing a much better future experience without the huge bandaid I designed. However, I learned that even if the most I could do was design a huge bandaid for this problem, my work led the way for other teams who did have the permissions and scope to prioritize the rest of this work and get to the root of the problem that I discovered.