I am a product (UX) designer specializing in user research, product strategy, and UX/Service Design.

 

I work with a "product-led" mindset and also have extensive experiences in collaborating with, leading, and managing multidisciplinary teams (including business managers, software developers, computer engineers, and data analyzers). My decisions in product strategy are led by qualitative and quantitative data. With qualitative data, I apply ethnographic methodologies such as interviewing, focus groups, in-person experiences, customer/client journey mapping and blueprinting to holistically understand what is going on, who is affected, why they are affected, and what should be done. With quantitative data, I apply my skills in data analytics to prioritize and define heuristics and capabilities that products must have to be the best solution to the users' problems. After designing and building a solution, I test the product with usability testing and risk/failure analysis to continuously iterate the product before releasing it into production.

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Career Objectives:

My main responsibility with Kroger has been in product strategy from discerning the main user problem, analyzing the potential blockers and failures, and presenting with technical and business fluency so that all parties, whether or not they understand the user and business stakeholder's needs, will understand why certain products should be prioritized and be vocal in the value of these products.

 

I have an extremely strong passion for storytelling and being the voice of the user that would otherwise go unnoticed. In my work, I've learned that no matter how immaculate a product is, no matter how many problems it can potentially solve, if it is not for the human nor is it not intuitively usable by the human, then it is a useless solution. My communication skills have increased greatly through these experiences for the imperative need to discuss, converge on, negotiate, and present findings and solutions. With that, I would like an opportunity that would further push me out of my comfort zone to practice this skill.