Yes...There's More

The service blueprint is an
applied process chart which
shows the front and back end of
a process. This includes moving
parts such as users, systems, and
points of interaction

​

Example: Mapping Item Setup & Ad/Display Planning

A persona is an illustration of the
user identity. This includes
behaviors, motivations, and
frustrations that depict a holistic
representation of the people we
served

​

Example: Category Manager, Ad/Display Planner

Mission and
Visioning sets the
course of the team's
identity

​

Example: Analytics & Insights, Publishing

Design Sprinting and
Roadmapping is the
way to look forward to
the product's evolution.

​

Example: Analytics & Insights

Discovery is just the
"figuring it out" phase
whether for user research,
problem finding, solution
forming, etc.

​

Example: Facilitation

​As a marriage between user
journeying and architecture mapping,
Workflow Diagraming communicates
the process with business and
technical fluency by articulating value
and the technology involve

​

Example: Analytics & Insight, Publishing

Product-led communication
brings everyone to the
same wavelength and hash
out for clarity and one
definition of understanding

​

Example: Definitions of Data

Getting to the root of that problem and solving that problem​

​

Example: Item Content, User Experience

Brainstorming is the idea-
spitter that motivates
imagination and creativity
through pressure for any
and all ideas

​

Example: Creative Matrix

User Research focuses on
understanding user behaviors,
needs and motivations through
interviews, surveys, usability
evaluations and other forms of
feedback methodologies

​

Example: Interviews, Shadowing, Surveys

Usability/User testing
is a technique
to evaluate a product
by testing it on users

​

Example: Ad Versioning