P&G GLAD SPONSOR PROJECT
September - December 2019
PROJECT OVERVIEW
The contents of this project are subject to NDA with Procter and Gamble
The Story:
The P&G Glad department wanted to continue to pursue sustainable technology, so my team was sponsored by P&G to utilize and develop our design skills for these objectives. Through collaborative design research, brainstorming, and iterative prototyping, we worked on serving the fast-paced, on-the-go lifestyle of the every-day young professional.
My Impact:
This was the first time that I was a part of a team where every member on the team shared equal responsibility for every step of the process. This was one of the most collaborative experiences I have ever had for a design project. However, I did lead a bit more in Data Analysis and Journey Mapping.
PROCESS
Execution: What I either participated in or I took sole ownership of for this project
Objective: The goals or purpose of what I executed
SECONDARY RESEARCH
Execution: Look through science articles, blogs, and current/existence solutions
Objective: Want to get an initial idea on problem scope and insight from a third-person perspective
IN-HOME VISIT RESEARCH
Not authorized to provide pics or video
Execution: Visit eight consumers’ homes for observations and interviews
Objective: Discover key tensions and emotions as well as develop a journey map based on these visits
SYNTHESIS FOR NEEDS
Execution: Break-down quotes and organizing the qualitative data acquired from the in-home visit
Objective: Narrow problem scope and honed into key insights and tensions that tie in with the main problem at hand
1ST CONSUMER VISIT RESEARCH
Not authorized to provide photos or videos
Execution: Conduct designed procedures of activities with the consumers
Objective: Gather more user motivations, needs, and wants through user empathy
BRAINSTORMING
Execution: Create drawings, sketches, and descriptions or possible solutions in quick spurts
Objective: Get a whole range of possible solutions and then hone into the deemed “probable” ones that are aligned with the objectives with our user group
PROTOTYPING
Execution: Create lo-fi prototypes with foam core, paper, and tape
Objective: Finally have physical models of the possible final products to see the logistics and limitations of these prototypes
2ND CONSUMER VISIT RESEARCH
Not authorized to provide photos or videos
Execution: Create lo-fidelity prototypes with foam core, paper, and tape
Objective: Finally have physical models of the possible final products to see the logistics and limitations of these prototypes
FINAL SOLUTION
Presented a model and explanation to provide a clear visual with a final prototype and story telling to present the user’s journey with using our final product. Everything was then given to P&G for their use.
SKILLS
Design Research (researching, data analysis and synthesis)
Storytelling (persona building and journey mapping)
Lo-fi Prototyping (sketches, drawings, foam core)
Iterating
Brainstorming